Article March 5, 2026
What We Look for in an Advertising Partner
We are selective about the advertisers we work with. Here is a straightforward explanation of who we partner with and why the criteria exist.
Lenny Insights & Articles
Perspectives on privacy-first advertising, GDPR compliance, cookieless targeting, and sustainable publisher monetisation.
Lenny Article February 26, 2026
Why Direct Ad Deals Consistently Outperform Programmatic for Niche Publishers
Programmatic advertising promises efficiency and scale. For niche publishers, it often delivers neither. Here is why direct deals are worth the extra effort.
Lenny Article February 19, 2026
The Case for Advertising on Grey-Area Content Sites
Ad networks reject entire content categories as a blunt risk management tool. The audiences on those sites do not disappear. They are still valuable. Here is why advertisers and publishers should care.
Eli Article February 12, 2026
Is Your Site Ready for Premium Advertisers? Here Is What We Check
When publishers come to us wanting to join the network, we go through a consistent set of checks. Here is exactly what we are looking at and why.
Eli Article February 5, 2026
What Advertisers Get Wrong About Niche Publishers
Audience size is the wrong metric. The advertisers who consistently outperform on cost per acquisition have worked this out. Here is what they understand that others do not.
Lenny Article January 29, 2026
Cookieless Attribution: How We Measure Ad Performance Without Compromising Privacy
Attribution - understanding which advertising drives results - has historically depended on tracking cookies. Here is how privacy-preserving attribution actually works.
Eli Article January 22, 2026
Why We Started Private By Design
The problem we set out to solve was straightforward: good publishers were being turned away by ad networks, and good advertisers were missing the audiences they were looking for.
Lenny Article December 11, 2025
UK ICO Enforcement: What Publishers Must Know About the New Guidance
The ICO's enforcement position on cookies and tracking has become significantly more prescriptive. UK publishers need to understand what is expected of them now.
Lenny Article October 16, 2025
First-Party Data Strategy: Building an Audience Without Tracking Users
First-party data is the most valuable asset a publisher can build in a post-cookie world. Here is a practical approach to doing it without compromising user trust.
Lenny Article September 18, 2025
The Rise of Privacy-Preserving Ad Tech: What It Means for Publishers
A new generation of advertising technology is being built around privacy as a foundation rather than an afterthought. Here is what is worth paying attention to.
Lenny Article September 4, 2025
Why Your Analytics Setup Is Probably Violating GDPR Right Now
Most publishers assume that analytics is a straightforward compliance matter. Most publishers are wrong. Here is what you need to check.
Eli Article August 21, 2025
How Contextual Advertising Outperforms Behavioural Targeting in 2025
The received wisdom was that behavioural targeting was superior to contextual advertising. Years of data and the collapse of the third-party cookie tell a different story.
Eli Article August 7, 2025
Consent Management Platforms: A Publisher's Guide to Staying Compliant
Your consent management platform is the most legally significant technology on your site. Here is what you need to know about choosing and configuring one correctly.
Lenny Article July 24, 2025
What Is Header Bidding and Why Niche Publishers Are Missing Out
Header bidding is one of the most powerful tools in a publisher's ad monetisation toolkit. Most niche publishers aren't using it properly - or at all.
Eli Article July 10, 2025
GDPR at Seven: How the Regulation Reshaped Digital Advertising
Seven years since GDPR came into force, we look at what has actually changed in digital advertising - and what still needs to change.
Lenny Article June 26, 2025
The Death of the Third-Party Cookie: What Publishers Need to Know
Chrome finally deprecated third-party cookies in 2024. Here is a practical guide to what that means for publishers and what you should be doing about it now.
Eli Article June 12, 2025
Why Privacy-First Advertising Is No Longer Optional
The era of surveillance advertising is ending. Here is why publishers who embrace privacy-first approaches now will be better positioned for everything that comes next.
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