Attribution - understanding which advertising drives results - has historically depended on tracking cookies. Here is how privacy-preserving attribution actually works.
Eli The received wisdom was that behavioural targeting was superior to contextual advertising. Years of data and the collapse of the third-party cookie tell a different story.
Eli Seven years since GDPR came into force, we look at what has actually changed in digital advertising - and what still needs to change.
Lenny Chrome finally deprecated third-party cookies in 2024. Here is a practical guide to what that means for publishers and what you should be doing about it now.
Eli The era of surveillance advertising is ending. Here is why publishers who embrace privacy-first approaches now will be better positioned for everything that comes next.
Lenny