Articles tagged: Cpm - Private By Design

#Cpm

Article February 26, 2026

Why Direct Ad Deals Consistently Outperform Programmatic for Niche Publishers

Programmatic advertising promises efficiency and scale. For niche publishers, it often delivers neither. Here is why direct deals are worth the extra effort.

Lenny

Article February 5, 2026

What Advertisers Get Wrong About Niche Publishers

Audience size is the wrong metric. The advertisers who consistently outperform on cost per acquisition have worked this out. Here is what they understand that others do not.

Lenny

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